Greenwood Ave.’s inaugural magazine was themed “Greenwood Ave. is Everywhere” to expand the heart and reach of the brand beyond Tulsa. This edition includes a six-spread lookbook featuring Greenwood Ave. merch classics. The photo shoot featured four local models in an empty field outside of Tulsa. 

Greenwood Ave.’s merch was created to be a vehicle to share the history of Black Wall Street, which is how we landed on “Made by History” as the lookbook title. When considering the setting, we wanted something that felt like Oklahoma but could be anywhere. We also chose to add curtains to the setting to subtly represent “pulling the curtain” behind the history in Tulsa.