The Coracle brand embodies its visionary owner. We were tasked with creating a brand that embodied the whimsy and delight that he has for coffee and an active lifestyle. Our solution was to mimic the silhouette of a coffee bean and the lined, organic nature of an authentic coracle boat.

Coracle is a dissovable coffee designed for people on the go. Its primary target are hikers and lovers of the outdoors. The tin packaging was designed to not only carry and protect the dissovable packets in treacherours terrain, but be a reusable piece of art, highlighting the brand's sustainable nature.