The Grocery Box is a new micro-grocery concept that can be set virtually anywhere, providing a low-cost entry and a nimble solution to re-populate neighborhoods with fresh food stores. Grocery Box’s mission is to enhance the nutritional and economic health of Oklahomans by overcoming barriers to healthy food access. 

Inspired by grocery stores from the past, this branding nods to vintage grocery stores with hand-drawn lettering and organic shapes. We wanted to hone into the feeling of nostalgia and a sense of familiarity to foster a friendly, relatable, and welcoming environment.