Elevate East
“Champion for Change”
Concept Creation
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Development
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Visual Direction
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Concept Creation • Development • Visual Direction •
Key Takeaways
• Created a brand to unify the improvement efforts for East Tulsa, Oklahoma
• Conducted interviews with key community stakeholders to ensure the brand’s success
• Held multiple strategy sessions to create internal messaging
Home to some of the most diverse neighborhoods in the city, East Tulsa, Oklahoma, has quickly become a beacon for immigrants and refugees looking for a welcoming place to settle in the Heartland. Elevate East collaborates with residents, community-based organizations, nonprofits, public agencies, and philanthropy to coordinate high-quality birth to adulthood programs and services for neighborhood residents.
Our solution for the mark is to show a knot — making a promise to East Tulsa to help foster a healthy, sustainable ecosystem. We also wanted to show that the path of progress is not always a straight line but can progress forward when the work is done together.

