Greenwood Ave. x Tulsa Juneteenth
“Rooted in History”
Concept Creation
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Development
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Visual Direction
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Concept Creation • Development • Visual Direction •
Key Takeaways
• Meaningful partnership that aligns with the brand’s mission
• Grew brand awareness with visibility for over 35K event attendees
• Curating a story-driven activation with over $7,500 in merch revenue
In June 2024, Greenwood Ave. collaborated with Tulsa Juneteenth as the official merch partner for the two-day festival. We created a Greenwood Ave. Greenhouse for our pop-op activation and designed merch that complimented the concept with slogans like “Rooted in History.”
The theme of Tulsa Juneteenth that year was “This is Oklahoma.” Not only is “green” a part of the brand’s name, but we wanted to nod to Oklahoma's northeast region known as Green Country. We hoped the greenhouse would represent the flourishing, thriving, & growing spirit of Black entrepreneurship in Tulsa and around the globe.
