19&21 Shop is Greenwood Ave.’s physical gift shop, featuring other local Black-owned brands and products. 19&21 was asked to pop up at Tulsa’s Mother Road Market for a holiday season (October-December 2022), but revenue at the pop-up surpassed all food and shop vendors at Mother Road Market in that period, so they asked 19&21 to extend through the following year.

Our team curated the entire space, designed merchandising displays, and ran digital campaigns and promotions year-round. 19&21’s flagship brand, Greenwood Ave., is a celebration of both the history and future of Black entrepreneurs. #ForTomorrow was the evergreen digital campaign we created to introduce each vendor, encouraging them to share their personal motivation and the meaning behind their products.