Greenwood Ave. x FC Tulsa
“For Tulsa”
Concept Creation
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Launch Essentials
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Visual Direction
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Concept Creation • Launch Essentials • Visual Direction •
In 2021, FC Tulsa wore a commemorative Greenwood Ave. patch on their jerseys to mark the centenary anniversary of the 1921 Tulsa Race Massacre. In 2022, FC Tulsa held a Greenwood Night and collaborated with Greenwood Ave. for an entire line of limited-edition pieces.
Over 40 local Greenwood businesses had tables around the ONEOK concourse inside the stadium for fans to interact with and shop at. Presently, FC Tulsa continues to represent the Greenwood Ave. badge on their jerseys, symbolizing their dedication and commitment to remembering the history of Tulsa.
Key Takeaways
• Partnership that furthers the education of Tulsa’s history
• Grew brand awareness with attendance of over 5,000
• Generated over $10K in revenue
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